Abstract
Spread the Word Christian Ministries (SWCM) for all intent and purposes is a thriving midsize Black church in an African American College Park community. It is a church boasting a membership of 250. This article reveals deep-rooted problems affecting this church’s membership retention and satisfaction. The researcher is using SWCM as an example of how small and midsize churches experience a myriad of issues relating to membership retention, membership care, support for ministries, fundraising, and attracting millennials. The premise of this article is that churches lack membership satisfaction due to a lack of regular evaluation of their operation to identify areas of strength and weaknesses. The article also suggests thatchurches should apply the Pareto Principle to assess how involved its members are in the ministries of the church.