Malt Liquor Beer Related Knowledge, Influences, and Drinking Styles Among an Inner City Sample of African American Men


African  Americans  are  only  14  percent   of   the   U.S. population but consume 30 percent of all malt liquor beer (MLB). MLB typically has 1.5 times the alcohol content of regular beer and is disproportionately marketed to African Americans. Despite this fact, patterns of high alcohol content beverage consumption among African Americans have had little empirical investigation. This study seeks to determine the frequency of MLB drinking, influences associated with MLB use, and MLB knowledge among 150 African American men chosen from randomly selected barbershops. Results of this study support the hypothesis that infrequent heavier drinkers prefer the larger container sizes although they are unclear about the intoxication power of MLB. Factors influencing MLB consumption also varied by drinking style. Moderate MLB drinkers were more influenced by billboard ads than both heavy and vety heavy MLB drinkers.



In Copyright - Non-Commercial Use Permitted

This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. In addition, no permission is required from the rights-holder(s) for non-commercial uses. For other uses you need to obtain permission from the rights-holder(s).